Case Study: Employee Profiles for Miele X
Miele X is the digital arm of a leading manufacturer of high-end domestic appliances. I was retained to produce a series of compelling employee profiles. See how I got on.
Enhance your website with eye-catching copy
Engage your audience and turn browsers into buyers
Reach out to customers and showcase your products and services
Promote your business with attention-grabbing copy
Improve your Google ranking and increase traffic to your website
Spread the word about new products, award successes and special events
Refresh your brand by improving, optimising or correcting existing copy
Showcase your achievements and share them with the world
Your online content, whether it’s your website, blog or brochure, is typically the first point of contact for any potential customer. If you’re not making the most of it, you could be missing out.
I’m a freelance copywriter and editor, and I’ve been helping businesses maximise their online presence for more than ten years. I have a BA Honours degree in English, a Google Digital Marketing Certificate and big brand experience with the likes of Meta, Miele and Heathrow.
If you want to showcase your brand and put your business on the map, I can help.

"Conrad has helped us out on a significant tone of voice and editing project involving a range of off- and online collateral. He was totally reliable, detail-oriented and unfailingly patient in the face of frequently changing requirements. Conrad’s output and standard of work are excellent. He quietly got on and crafted well-written, well-structured, customer-focused technical copy that ticked all the right boxes for our clients."
“Wisteria has worked with Conrad over the last couple of years to produce engaging, relevant and well written content for our website. Conrad’s approach has always been professional and he takes the time to really understand what we are looking for out of a project before it begins. We have been very pleased with the output produced and as such regularly draw on his expertise when required.”
"Conrad is a great support for our content team. He immerses himself with our client’s requests and is keen to arm himself with as much information as possible to hit the brief. So much so, that our clients and project managers will request him specifically to support on projects. He is always flexible with our demands for his time, and is great to work with."
“I have worked with Conrad on a number of projects here at DigitalXRAID, including a new website and brochure refresh. The way he has understood the technical nature of our services and ensured that copy was appropriate for technical and non-technical people has been fantastic. He has become my go-to copywriter for projects."
“Conrad swiftly provided a clear framework and proposed a well-structured approach. He asked all the right questions prior to demonstrating a firm and perceptive grasp of precisely what our client's business is all about. Conrad is also a pleasure to work with, delivering on time and within an agreed budget, so I can certainly recommend his highly capable copywriting talents."
Miele X is the digital arm of a leading manufacturer of high-end domestic appliances. I was retained to produce a series of compelling employee profiles. See how I got on.
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