Homebase is a home improvement retailer and garden centre with stores across the UK and Ireland. I was tasked with providing support for a number of targeted marketing campaigns.


Over the course of several months, I provided copy across a range of channels, including front-of-store and in-store promotions, social posts, product descriptions and ‘how-to’ guides. I hit every note in tone, style and messaging, met every deadline and produced copy to a consistently high standard.