November 17, 2022




Homebase is a home improvement retailer and garden centre with over 150 stores and 5,000 employees across the UK and Ireland. I was tasked with providing copy support for a number of targeted marketing campaigns, designed to optimise the company’s online presence, increase foot traffic, and position Homebase as a market leader.


Over the course of several months, I provided copy across a range of channels, including front-of-store and in-store promotions, social posts, blog posts, product descriptions and how-to guides. I hit every note in tone, style and messaging, met every deadline and produced copy to a consistently high standard.


Shift Home Delivery at Homebase

Here at Homebase, we understand that life can sometimes get a little hectic. That’s why we’re always looking for new and innovative ways to make your shopping experience as simple and stress-free as possible. Our latest offering is Shift – a convenient, easy-to-use store-to-home delivery service.

We all know how difficult it can be to transport bulky items, such as furniture and kitchen appliances. With Shift, you can have your items delivered anytime, anywhere, using our new online booking platform. Once you’ve paid for your items, simply pop into one of our handy in-store kiosks and a member of staff will help you access the service. You can choose from a variety of flexible delivery options, including dedicated time slots and same-day delivery.

Shift home delivery at Homebase is specifically designed to save you time, money and hassle. Just tell us your preferred delivery method and we’ll do the rest.