WORKPLACE FROM FACEBOOK

BACKGROUND

Facebook is one of the most recognisable brands in the world. In 2020, it launched its new connectivity platform, Workplace—a collaborative tool for businesses that facilitates online group work, instant messaging, video conferencing and news sharing. It now has more than five million paid users. I was hired to produce storyboards for informational videos and copy for marketing decks, to aid with the launch.

EXECUTION

Working to strict deadlines to coincide with the scheduled launch dates, I copy-edited numerous marketing decks, which included operating guides, case studies and promotional content. I also produced storyboards for a series of short, animated videos, to showcase the new platform. All work was completed on time, on budget and to the satisfaction of both the agency and the client.