February 21, 2021

Air Transport



SITA is a multinational information technology company that provides IT and telecommunications solutions to the air transport industry. I was retained for a large-scale tone of voice and copy-editing project as part of a recent rebrand.


Over the course of the six-month project, I produced a series of online and offline content. This included customer presentations, battle cards, product pages, use cases and internal sales and HR documents. The subject matter was often very technical, and covered a wide range of SITA’s air transport solutions, from border control and baggage handling to check-in, boarding and runway performance. I worked to strict weekly and monthly deadlines and met all of the client’s objectives.



WorldTracer® is the world’s only fully global baggage tracing and matching system. It provides a single, standardized solution for reporting and repatriating mishandled bags. Developed in cooperation with IATA, it allows customers to locate their lost baggage anywhere in the world.

Reduce overall costs

By doing away with multiple in-house systems, WorldTracer® can save you time and money and ensure your day-to-day operations run more smoothly.

Improve the passenger experience

By reuniting passengers with their lost baggage faster and more effectively, you can reduce costs and enhance their experience. And with sophisticated technological solutions such as the WorldTracer® Tablet, you can offer passengers a more personalized, hassle-free service.

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