SITA is a multinational information technology company that provides IT and telecommunications solutions to the air transport industry. I was retained for a large-scale tone of voice and copy-editing project as part of a recent rebrand.

Over the course of the six-month project, I produced a series of online and offline content. This included customer presentations, battle cards, product pages, use cases and internal sales and HR documents. The subject matter was often very technical, and covered a wide range of SITA’s air transport solutions, from border control and baggage handling to check-in, boarding and runway performance. I worked to strict weekly and monthly deadlines and met all of the client’s objectives.

EXTRACT

SITA AIRPORT MANAGEMENT

Air traffic volumes are increasing all the time, with passenger numbers set to more than double over the next 20 years. With more people taking more journeys, airlines, airports and ground handlers will have to deal with the growing demand. SITA Airport Management is a suite of integrated software applications designed to support and enhance airport operations. It can help you adapt to the changing climate, plan for the future and continue to thrive as a business.

SITA Airport Management will:

• Give you control of all your operations from a central point
• Optimize your existing infrastructure
• Standardize operations across multiple sites and multiple regions
• Give you access to real-time data, allowing you to assign assets and resources more effectively
• Ensure you maintain profitability and on-time performance
• Enable you to recover quickly from inevitable disruptions
• Give you the tools you need to improve existing systems and procedures and future-proof your business