November 26, 2022

Digital

MIELE X

BACKGROUND

Miele X is the global digital hub for Miele –  a manufacturer of high-end domestic appliances headquartered in Germany. In recent years, the company has been going through a rapid expansion, bringing together diverse, innovative and talented teams to deliver data-driven digital experiences to its customers.

EXECUTION

I was brought in to produce a series of engaging employee profiles for the company’s website, to position Miele X as a thought leader, and attract Europe’s best and brightest digital talent. This involved liaising with senior leaders at the company, preparing pertinent interview questions, and interviewing each subject individually via Zoom.

EXTRACT

Living and Working in Amsterdam as an Ex-pat

Liubov Kononenko joined Miele X in April this year as a Frontend Architect in our IT department. Originally from Ukraine, Liubov moved to Amsterdam five years ago to further her career in software development. We caught up with her recently to find out a little more about her background, her role at Miele X, and what it’s like living and working in Amsterdam.

Starting Out

Liubov has always had an eye for numbers. At school, her favourite subject was Mathematics, and from an early age she was determined to pursue a career in technology. After graduating from university, she took a job as a software developer with an outsourcing company in Ukraine. Soon after, she decided to move to Amsterdam.

“There’s a huge variety of tech companies in Amsterdam,” she tells us, “it’s a great place for start-ups and scale-ups – perfect for someone like me with such a technical background.”

After five years with KPM, Liubov decided to make the switch to Miele X. So what was it that first attracted her to the organisation? “I knew Miele was a market-leading company that consistently delivered a premium service and quality products, and I was really curious to find out a bit more about their digital hub – Miele X.”