Holt Lloyd International Ltd is one of the UK’s most popular car maintenance and repair brands. Established more than 100 years ago, the company has become a global leader in the car aftercare market. I was hired to produce a series of blog posts and ‘how to’ guides to inform customers and increase traffic to the website.
Working to a strict brief and style guide, I produced blog posts for the company’s four main brands—Holt Lloyd, Redex, Prestone and Simoniz. I covered a wide variety of topics, including car maintenance and repair, buyers’ guides and industry trends. Copy was always delivered on time and on budget and met all the client’s expectations. The finished work was translated into several different languages for the company’s overseas markets.