inspired copy.
creative flair



services

Experienced, Google certified copywriter, providing copywriting services to businesses across the UK, US and Europe

WEB COPY

Get the most out of your website with eye-catching copy

BLOG POSTS

Engage your audience and turn browsers into buyers

BROCHURES

Reach out to customers and showcase your products and services

Landing Pages

Promote your business with attention-grabbing copy

seo

Improve your Google ranking and increase traffic to your website

PRESS RELEASES

Spread the word about new products, award successes and special events

COPY-EDITING

Improve, optimise or correct existing copy

CASE STUDIES

Showcase your achievements and share them with the world

BOOST YOUR ONLINE PRESENCE


about

When you're looking to grow your business, you need to stand out...

You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.

I'm Conrad Watson; I'm a freelance copywriter based in East Yorkshire. I've been writing creative copy for more than ten years; I have a BA Honours degree in English Literature, a Google Digital Marketing Certificate, and I'm a member of the Professional Copywriters' Association.

I've got big brand experience with the likes of Facebook and Deliveroo and I've worked across a variety of sectors, including finance, travel and tech. If it involves the written word, I can help!


portfolio

A few examples of my work

accountancy

Blog posts for a firm of corporate accountants
Client: Wisteria
Brief: Wisteria is a firm of specialist corporate accountants. They retained me to produce a series of in-depth blog posts to provide help and advice to existing clients, optimise their online presence and attract new business.
see example

air transport

Tone of voice project for a world-leading IT & communications specialist
Client: SITA
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for a substantial tone of voice and copy-editing project, involving a range of online and offline content.
see example

technology

Storyboards and marketing decks for a well-known social media company
Facebook is one of the most recognisable brands in the world. They retained me to create a series of storyboards and marketing decks for the launch of their new enterprise connectivity platform, Workplace.
see example

food & drink

Articles for an international business & lifestyle magazine
Client: SEEMA
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. They tasked me with producing a series of engaging articles on topics such as food, politics and business.
see example

travel

Landing pages for a major UK transport operator
Client: Arriva UK
Brief: Arriva is one of the largest bus operators in the UK. I was asked to produce a series of landing pages showcasing some of Britain’s favourite travel destinations for the launch of their new website.
see example

entertainment

Link-building articles for a popular online delivery company
Client: Deliveroo
Brief: Deliveroo is a well-known online food delivery company. I was hired to create a number of link-building articles to increase traffic to their website and improve their Google ranking as part of a wider SEO campaign.
see example

cyber security

Copywriting project for a market-leading cyber security company
Client: DigitalXRAID
Brief: DigitalXRAID is an industry leader in cyber security solutions. They engaged me to provide copy as part of their recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
see example

automotive

Blog posts for a car repair and maintenance company
Client: Holt Lloyd International Ltd
Brief: Holt Lloyd is one of the UK’s leading manufacturers of car maintenance products. They retained me to produce a series of blog posts to inform their customers and drive new traffic to their website.
see example

personal finance

Landing pages for an independent finance broker
Client: Now Loans
Brief: Now Loans is a no-fee finance broker that specialises in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of their new website.
see example

property

Blog posts for a prestigious firm of chartered accountants
Lubbock Fine is a top 50 accountancy practice based in London. They retained me to produce a series of insightful blog posts to inform their clients, improve their Google ranking and capture new business.
see example

testimonials

Here's what some of my clients have had to say...





discover what i can do for your business