that sets you apart


Freelance content writer working with agencies, businesses and charities to drive sales, win contracts and build brands


Get the most out of your website with eye-catching copy


Engage your audience and turn browsers into buyers


Reach out to customers and showcase your products and services

Landing Pages

Promote your business with attention-grabbing copy


Improve your Google ranking and increase traffic to your website


Spread the word about new products, award successes and special events


Refresh your brand by improving, optimising or correcting existing copy


Showcase your achievements and share them with the world



First impressions matter.

Your online content, whether it's your website, blog or brochure, is typically the first point of contact for any potential customer. If you're not making the most of it, you could be missing out.

I'm Conrad Watson, I'm a freelance content writer and editor, and I've been helping businesses maximise their online presence for more than ten years. I have a BA Honours degree in English, a Google Digital Marketing Certificate, and big brand experience with the likes of Meta, Miele and Heathrow.

If you want to showcase your brand and put your business on the map, I can help.



Blog posts for a firm of corporate accountants
Client: Wisteria
Brief: Wisteria is a firm of specialist corporate accountants. I was retained to produce a series of informational blog posts, white papers and corporate brochures.
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Storyboards and marketing decks for a well-known tech company
Client: Meta
Brief: Meta is one of the biggest brands in the world. I was retained to create a series of storyboards and marketing decks for the launch of the company’s new enterprise platform, Workplace.
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Articles for one of the UK’s largest insurance brokers
Client: NFU Mutual
Brief: NFU Mutual is one of the largest insurance underwriters in the UK. I was retained to produce a series of articles to promote their products and services, attract new customers and showcase their brand.
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Marketing campaign for a home improvement retailer
Client: Homebase
Brief: Homebase is a DIY retailer with stores throughout the UK and Ireland. I was asked to provide copy for a national marketing campaign.
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Blog posts for a specialist in trackway hire and installation
Client: Trackway Solutions
Brief: Trackway Solutions is one of the UK’s largest suppliers of high-performance temporary roadway. I was retained to write monthly blog posts to increase traffic to the website and boost the company’s Google ranking.
see example

air transport

Tone of voice project for a world-leading IT and communications specialist
Client: SITA
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for an extensive tone of voice and copy-editing project.
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Articles and newsletters for a national waterways charity
Client: The Canal & River Trust
Brief: The Canal & River Trust is responsible for more than 2,000 miles of canals and waterways across England and Wales. I was retained to produce features and articles for a quarterly magazine and newsletter.
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Content writing hints, tips and insights

discover what i can do for your business