inspired copy.
creative flair



services

Experienced, Google certified copywriter, providing copywriting services to businesses across the UK, US and Europe

WEB COPY

Get the most out of your website with eye-catching copy

BLOG POSTS

Engage your audience and turn browsers into buyers

BROCHURES

Reach out to customers and showcase your products and services

Landing Pages

Promote your business with attention-grabbing copy

seo

Improve your Google ranking and increase traffic to your website

PRESS RELEASES

Spread the word about new products, award successes and special events

COPY-EDITING

Refresh your brand by improving, optimising or correcting existing copy

CASE STUDIES

Showcase your achievements and share them with the world

BOOST YOUR ONLINE PRESENCE


about

When you're looking to grow your business, you need to stand out...

You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.

I'm Conrad Watson; I'm a freelance copywriter based in East Yorkshire. I've been writing creative copy for more than ten years; I have a BA Honours degree in English Literature, a Google Digital Marketing Certificate, and I'm a member of the Professional Copywriters' Association.

I've got big brand experience with the likes of Facebook and Deliveroo and I've worked across a variety of sectors, including finance, travel and tech. If it involves the written word, I can help!


portfolio

A few examples of my work

accountancy

Blog posts for a firm of corporate accountants
Client: Wisteria
Brief: Wisteria is a firm of specialist corporate accountants. I was retained to produce a series of informational blog posts, white papers and corporate brochures.
find out more

food & drink

Articles for an international business & lifestyle magazine
Client: SEEMA
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. I was tasked with producing a series of engaging articles on topics such as food, politics and business.
see example

technology

Storyboards and marketing decks for a well-known social media company
Facebook is one of the most recognisable brands in the world. I was retained to create a series of storyboards and marketing decks for the launch of their new enterprise platform, Workplace.
find out more

cyber security

Copywriting project for a market-leading cyber security company
Client: DigitalXRAID
Brief: DigitalXRAID is an industry leader in cyber security solutions. I was asked to provide copy as part of the company’s recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
see example

air transport

Tone of voice project for a world-leading IT and communications specialist
Client: SITA
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for an extensive tone of voice and copy-editing project.
find out more

personal finance

Landing pages for an independent finance broker
Client: Now Loans
Brief: Now Loans is a no-fee finance broker that specialises in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of their new website.
see example

supply chain technology

Articles for a leading supply chain technology company
Client: Vardells
Brief: Vardells is a supply chain technology partner to leading brands such as Bargain Booze and Smyths Toys. I was asked to write a series of articles to showcase their products and increase traffic to their website.
see example

engineering

Blog posts for a specialist in trackway hire and installation
Client: Trackway Solutions
Brief: Trackway Solutions is one of the UK’s largest suppliers of high-performance temporary roadway. I was retained to write monthly blog posts to increase traffic to the website and boost the company’s Google ranking.
see example

charity

Articles and newsletters for a national waterways charity
Client: The Canal & River Trust
Brief: The Canal & River Trust is responsible for more than 2,000 miles of canals and waterways across England and Wales. I was retained to produce features and articles for a quarterly magazine and newsletter.
see example

marketing strategy

Blog posts for a B2B digital design and marketing agency
Client: Web Presence Ltd
Brief: Web Presence Ltd is a B2B digital agency, specialising in marketing, SEO and website design and development. I was hired to produce a series of blog posts to improve their Google ranking and increase traffic to the website.
see example

insurance

Articles for one of the UK’s largest insurance brokers
Client: NFU Mutual
Brief: NFU Mutual is one of the largest insurance underwriters in the UK. I was retained to produce a series of articles to promote their products and services, attract new customers and showcase their brand.
see example

energy

Blog posts and editorials for the UK’s leading generator hire company
Client: Generator Power
Brief: Generator Power is an industry leader in the supply and installation of power generators. I was hired to produce a series of articles to increase brand awareness and drive traffic to the website.
see example

testimonials

Here's what some of my clients have had to say...





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