inspired copy.
creative flair



services

Experienced, Google certified copywriter, providing copywriting services to businesses across the UK, US and Europe

WEB COPY

Get the most out of your website with eye-catching copy

BLOG POSTS

Engage your audience and turn browsers into buyers

BROCHURES

Reach out to customers and showcase your products and services

Landing Pages

Promote your business with attention-grabbing copy

seo

Improve your Google ranking and increase traffic to your website

PRESS RELEASES

Spread the word about new products, award successes and special events

COPY-EDITING

Refresh your brand by improving, optimising or correcting existing copy

CASE STUDIES

Showcase your achievements and share them with the world

BOOST YOUR ONLINE PRESENCE


about

When you're looking to grow your business, you need to stand out...

You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.

I'm Conrad Watson; I'm a freelance copywriter based in East Yorkshire. I've been writing creative copy for more than ten years; I have a BA Honours degree in English Literature, a Google Digital Marketing Certificate, and I'm a member of the Professional Copywriters' Association.

I've got big brand experience with the likes of Facebook and Deliveroo and I've worked across a variety of sectors, including finance, travel and tech. If it involves the written word, I can help!


portfolio

A few examples of my work

accountancy

Blog posts for a firm of corporate accountants
Client: Wisteria
Brief: Wisteria is a firm of specialist corporate accountants. I was retained to produce a series of informational blog posts, white papers and corporate brochures.
find out more

technology

Storyboards and marketing decks for a well-known social media company
Facebook is one of the most recognisable brands in the world. I was retained to create a series of storyboards and marketing decks for the launch of its new enterprise platform, Workplace.
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food & drink

Articles for an international business & lifestyle magazine
Client: SEEMA
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. I was tasked with producing a series of engaging articles on topics such as food, politics and business.
see example

travel

Landing pages for a major UK transport operator
Client: Arriva UK
Brief: Arriva is one of the largest bus operators in the UK. I was asked to produce a series of landing pages as part of a recent rebrand.
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cyber security

Copywriting project for a market-leading cyber security company
Client: DigitalXRAID
Brief: DigitalXRAID is an industry leader in cyber security solutions. I was asked to provide copy as part of the company’s recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
see example

air transport

Tone of voice project for a world-leading IT and communications specialist
Client: SITA
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for an extensive tone of voice and copy-editing project.
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automotive

Blog posts for a car repair and maintenance company
Client: Holt Lloyd International Ltd
Brief: Holt Lloyd is one of the UK’s leading manufacturers of car maintenance and repair products. I was hired to write a series of blog posts to increase traffic to the company’s website.
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personal finance

Landing pages for an independent finance broker
Client: Now Loans
Brief: Now Loans is a no-fee finance broker that specialises in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of its new website.
see example

property

Blog posts for a prestigious firm of chartered accountants
Client: Lubbock Fine
Brief: Lubbock Fine is a top 50 accountancy practice based in London. I was retained to produce a series of insightful blog posts to engage prospective clients and capture new business.
see example

charity

Articles and newsletters for a national waterways charity
Client: The Canal & River Trust
Brief: The Canal & River Trust is responsible for more than 2,000 miles of canals and waterways across England and Wales. I was retained to produce features and articles for a quarterly magazine and newsletter.
see example

marketing strategy

Blog posts for a B2B digital design and marketing agency
Client: Web Presence Ltd
Brief: Web Presence Ltd is a B2B digital agency, specialising in marketing, SEO and website design and development. I was hired to produce a series of blog posts to improve its Google ranking and increase traffic to the website.
see example

entertainment

Link-building articles for a popular online delivery company
Client: Deliveroo
Brief: Deliveroo is a well-known online food delivery company. I was hired to create a number of link-building articles to increase traffic to the website and improve its Google ranking as part of a wider SEO campaign.
see example

testimonials

Here's what some of my clients have had to say...





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