services
WEB COPY
Get the most out of your website with eye-catching copy
BLOG POSTS
Engage your audience and turn browsers into buyers
BROCHURES
Reach out to customers and showcase your products and services
Landing Pages
Promote your business with attention-grabbing copy
seo
Improve your Google ranking and increase traffic to your website
PRESS RELEASES
Spread the word about new products, award successes and special events
COPY-EDITING
Refresh your brand by improving, optimising or correcting existing copy
CASE STUDIES
Showcase your achievements and share them with the world
You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.
I'm Conrad Watson; I'm a freelance copywriter based in East Yorkshire. I've been writing creative copy for more than ten years; I have a BA Honours degree in English Literature, a Google Digital Marketing Certificate, and I'm a member of the Professional Copywriters' Association.
I've got big brand experience with the likes of Facebook and Deliveroo and I've worked across a variety of sectors, including finance, travel and tech. If it involves the written word, I can help!
portfolio
accountancy
Brief: Wisteria is a firm of specialist corporate accountants. I was retained to produce a series of informational blog posts, white papers and corporate brochures.
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food & drink
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. I was tasked with producing a series of engaging articles on topics such as food, politics and business.
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technology
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cyber security
Brief: DigitalXRAID is an industry leader in cyber security solutions. I was asked to provide copy as part of the company’s recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
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air transport
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for an extensive tone of voice and copy-editing project.
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personal finance
Brief: Now Loans is a no-fee finance broker that specialises in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of their new website.
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supply chain technology
Brief: Vardells is a supply chain technology partner to leading brands such as Bargain Booze and Smyths Toys. I was asked to write a series of articles to showcase their products and increase traffic to their website.
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engineering
Brief: Trackway Solutions is one of the UK’s largest suppliers of high-performance temporary roadway. I was retained to write monthly blog posts to increase traffic to the website and boost the company’s Google ranking.
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charity
Brief: The Canal & River Trust is responsible for more than 2,000 miles of canals and waterways across England and Wales. I was retained to produce features and articles for a quarterly magazine and newsletter.
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marketing strategy
Brief: Web Presence Ltd is a B2B digital agency, specialising in marketing, SEO and website design and development. I was hired to produce a series of blog posts to improve their Google ranking and increase traffic to the website.
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insurance
Brief: NFU Mutual is one of the largest insurance underwriters in the UK. I was retained to produce a series of articles to promote their products and services, attract new customers and showcase their brand.
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energy
Brief: Generator Power is an industry leader in the supply and installation of power generators. I was hired to produce a series of articles to increase brand awareness and drive traffic to the website.
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testimonials
Here's what some of my clients have had to say...
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