inspired copy.
creative flair



services

Experienced, Google certified copywriter, providing copywriting services to businesses across the UK, US and Europe

WEB COPY

Get the most out of your website with eye-catching copy

BLOG POSTS

Engage your audience and turn browsers into buyers

BROCHURES

Reach out to customers and showcase your products and services

Landing Pages

Promote your business with attention-grabbing copy

PRESS RELEASES

Spread the word about new products, award successes and special events

CASE STUDIES

Showcase your achievements and share them with the world

COPY-EDITING

Improve, optimize or correct existing copy

AWARD APPLICATIONS

Apply for industry awards and put your company on the map

BOOST YOUR ONLINE PRESENCE


about

When you're looking to grow your business, you need to stand out...

You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.

I'm Conrad Watson; I'm a freelance copywriter based in East Yorkshire. I've been writing creative copy for more than ten years; I have a BA Honours degree in English Literature, a Google Digital Marketing Certificate, and I'm a member of the Professional Copywriters' Association.

I've got big brand experience with the likes of Facebook, Deliveroo and Arriva and I've worked across a variety of sectors, including business, finance, travel and tech. In short, if it involves the written word, I can help!


portfolio

A few examples of my work

accountancy

Blog posts for a London-based firm of corporate accountants
Client: Wisteria
Brief: Wisteria is a firm of specialist corporate accountants. They retained me to produce a series of in-depth blog posts to provide help and advice to existing clients, optimize their online presence and attract new business.
see example

technology

Storyboards and marketing decks for a well-known social media company
Client: Facebook
Brief: Facebook is one of the most recognisable brands in the world. They retained me to create a series of storyboards and marketing decks for the launch of their new enterprise connectivity platform, Workplace.
see example

air transport

Tone of voice project for a world-leading IT & communications specialist
Client: SITA
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for a substantial tone of voice and copy-editing project, involving a range of online and offline content.
see example

food & drink

Articles for an international business & lifestyle magazine
Client: SEEMA
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. They tasked me with producing a series of engaging articles on topics such as food, politics and business.
see example

Property

Blog posts for a prestigious firm of chartered accountants
Client: Lubbock Fine
Brief: Lubbock Fine is a top 50 accountancy practice based in London. They retained me to produce a series of insightful blog posts to inform their clients, improve their Google ranking and capture new business.
see example

cyber security

Copywriting project for a market-leading cyber security company
Client: DigitalXRAID
Brief: DigitalXRAID is an industry leader in cyber security solutions. They engaged me to provide copy as part of their recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
see example

automotive

Blog posts for an international car maintenance company
Client: Prestone
Brief: Prestone is the leading manufacturer of car maintenance products in North America. They retained me to produce a series of blog posts to inform their customers and drive new traffic to their website.
see example

personal finance

Landing pages for an independent finance broker
Client: Now Loans
Brief: Now Loans is a no-fee finance broker that specializes in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of their new website.
see example

travel & transport

Landing pages for a major UK transport operator
Client: Arriva UK
Brief: Arriva is one of the largest bus operators in the UK. I was asked to produce a series of landing pages showcasing some of Britain’s favourite travel destinations for the launch of their new website.
see example

Entertainment

Link-building articles for a popular online delivery company
Client: Deliveroo
Brief: Deliveroo is a well-known online food delivery company. I was hired to create a number of link-building articles to increase traffic to their website and improve their Google ranking as part of a wider SEO campaign.
see example

Classic Cars

Blog posts for one of the UK’s leading car maintenance companies
Client: Redex
Brief: Redex is the UK’s number one fuel additive brand. They retained me to produce a series of blog posts and ‘how to’ guides to inform their clients and increase traffic to their website.
see example

food & travel

Articles for an international arts & culture magazine
Client: Fused magazine
Brief: Fused is a travel, culture and design magazine based in the UK and distributed throughout the world. I was asked to produce a series of general interest pieces on subjects such as travel, music, arts and culture.
see example

testimonials

Here's what some of my clients have had to say...





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