Promote your products and services with focused, attention-grabbing web copy
Reach out to customers and connect your benefits with their needs
Spread the word about new products, award successes and special events
Engage your audience and turn browsers into buyers
Showcase your achievements and share them with the world
Improve, optimize or correct existing copy
You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.
I'm Conrad Watson; I'm a freelance copywriter based in East Yorkshire. I've been writing creative copy for more than ten years; I have a BA Honours degree in English Literature, a Google Digital Marketing Certificate, and I'm a member of the Professional Copywriters' Association.
I've got big brand experience with the likes of Facebook, Deliveroo and Arriva and I've worked across a variety of sectors, including business, finance, travel and tech. In short, if it involves the written word, I can help!
Brief: Wisteria is a firm of specialist corporate accountants. They retained me to produce a series of in-depth blog posts to provide help and advice to existing clients, optimize their online presence and attract new business.
Brief: Facebook is one of the most recognisable brands in the world. They retained me to create storyboards, case studies and sales presentations for the launch of their new enterprise connectivity platform, Workplace.
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for a substantial tone of voice and copy-editing project, involving a range of online and offline content.
food & drink
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. They tasked me with producing a series of engaging articles on topics such as food, politics and business.
Brief: Lubbock Fine is a top 50 accountancy practice based in London. They retained me to produce a series of insightful blog posts to inform their clients, improve their Google ranking and capture new business.
Brief: DigitalXRAID is an industry leader in cyber security solutions. They engaged me to provide copy as part of their recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
Brief: Prestone is the leading manufacturer of car maintenance products in North America. They retained me to produce a series of blog posts to inform their customers and drive new traffic to their website.
Brief: Now Loans is a no-fee finance broker that specializes in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of their new website.
travel & transport
Brief: Arriva is one of the largest bus operators in the UK. I was asked to produce a series of landing pages showcasing some of Britain’s favourite travel destinations for the launch of their new website.
Brief: Deliveroo is a well-known online food delivery company. I was hired to create a number of link-building articles to increase traffic to their website and improve their Google ranking as part of a wider SEO campaign.
Brief: Redex is the UK’s number one fuel additive brand. They retained me to produce a series of blog posts and ‘how to’ guides to inform their clients and increase traffic to their website.
food & travel
Brief: Fused is a travel, culture and design magazine based in the UK and distributed throughout the world. I was asked to produce a series of general interest pieces on subjects such as travel, music, arts and culture.