Promote your products and services with focused, attention-grabbing web copy
Reach out to customers and connect your benefits with their needs
Spread the word about new products, award successes and special events
Engage your audience and turn browsers into buyers
Showcase your achievements and share them with the world
Improve, optimize or correct existing copy
You need a distinctive voice that engages your audience, one that works across all your communications. That's where I come in.
I'm Conrad Watson; I'm a freelance copywriter based in Yorkshire. I've been writing creative copy for more than 15 years; I have a BA Honours degree in English Literature, a Google Digital Marketing certificate, and I'm a member of the Professional Copywriters' Association. I've worked across a variety of sectors, including business & finance, automotive, science & technology, entertainment, food and travel. Basically, if it involves the written word, I can help!
Brief: Wisteria is a firm of specialist corporate accountants. They retained me to produce a series of in-depth blog posts to provide help and advice to existing clients, optimize their online presence and attract new business.
Brief: DigitalXRAID is an industry leader in cyber security solutions. They engaged me to provide copy as part of their recent rebrand. This included tone of voice, web copy, blog posts, press releases and brochures.
Brief: SITA is the world’s leading specialist in air transport communications and IT solutions. I was retained for a substantial tone of voice and copy-editing project, involving a range of online and offline content.
Brief: Prestone is the leading manufacturer of car maintenance products in North America. They retained me to produce a series of blog posts to inform their customers and drive new traffic to their website.
Brief: Lubbock Fine is a top 50 accountancy practice based in London. They retained me to produce a series of insightful blog posts to inform their clients, improve their Google ranking and capture new business.
Brief: Now Loans is a no-fee finance broker that specializes in personal loans. I was engaged to produce a number of eye-catching landing pages to coincide with the launch of their new website.
food & drink
Brief: SEEMA is a multidimensional global platform that focuses on connecting and empowering women. They tasked me with producing a series of engaging articles on topics such as food, politics and business.
Brief: Arriva is one of the largest bus operators in the UK. I was asked to produce a series of landing pages showcasing some of Britain’s favourite travel destinations for the launch of their new website.